Start Profitable Export Business at Home (Part IV: Prepare Promotion Tool)
To introduce a product that you make to the global market, you have to do a planned promotional activities. But before this campaign, you must prepare promotional tool in the form of product catalogs.
This product catalog of brochures, leaflets or compact disk that contains and includes all information needed buyers. To create an attractive product catalog, the following steps you need to do:
1. Creating Product Documentation
Document all your products in the form of photographs. In documenting the product, you must take into account that the photo products are capable of providing three-dimensional images from length, width and height of the product.
The goal, foreign buyers have some idea about the volume of products.
In addition, the image that you create should highlight details of the product. Good design excellence, style, color composition, kerapihan products and other aspects. Therefore, use a contrasting colored background when photographing products to clear products.
For the long-term interests, should each type of product have 3-5 angle of the different images. These photos you can create a category of products arranged by size, type of raw materials, production capacity and price. If necessary, make the product code to simplify its management. For the price and production capacity, should be included in special promotional media to be used as a negotiating tool.
In determining the price and production capacity must take into account various aspects. Should not list the price because the buyer must always bargain price you offer.
2. Make a Business Profile
Make your business profile and solid briefly describing the company's data. Generally required data includes the company name, address and telephone number, contact person, history of standing, the type of product, raw materials, production capacity, excellence and product quality. Indicate your experience of doing business, good experience in marketing, target market, as well as payment technique.
3. Arrange Catalog
After various documentation and data or information required has been prepared, the next step is to put them in the product catalogs form. Should prepare at least three catalog format.
The first format, print media such as brochures, or flyers printed flier. The contents of this format are generally concise and interesting character as a fisherman. For that, the shape or design is made as attractive as possible.
The second format, electronic media such as compact disk (CD) and web sites. CD capability large enough to store image data that will strengthen your product offerings to the buyer. To be systematic, data compilation done sequentially from the business profiles, business excellence, your products and product photos.
In addition, website is the effective media campaign and has low cost. You do not need to have their own websites to benefit the site. Choose a website that can promote your product for free and have a business community that match your bisnia. Thus increasing the chances of your business.
To complete the preparation of your export business, forward the fourth articles about export promotion strategy.
(source: Jurus Menembus Pasar Ekspor book dan www.ahardiena.web.id)
This product catalog of brochures, leaflets or compact disk that contains and includes all information needed buyers. To create an attractive product catalog, the following steps you need to do:
1. Creating Product Documentation
Document all your products in the form of photographs. In documenting the product, you must take into account that the photo products are capable of providing three-dimensional images from length, width and height of the product.
The goal, foreign buyers have some idea about the volume of products.
In addition, the image that you create should highlight details of the product. Good design excellence, style, color composition, kerapihan products and other aspects. Therefore, use a contrasting colored background when photographing products to clear products.
For the long-term interests, should each type of product have 3-5 angle of the different images. These photos you can create a category of products arranged by size, type of raw materials, production capacity and price. If necessary, make the product code to simplify its management. For the price and production capacity, should be included in special promotional media to be used as a negotiating tool.
In determining the price and production capacity must take into account various aspects. Should not list the price because the buyer must always bargain price you offer.
2. Make a Business Profile
Make your business profile and solid briefly describing the company's data. Generally required data includes the company name, address and telephone number, contact person, history of standing, the type of product, raw materials, production capacity, excellence and product quality. Indicate your experience of doing business, good experience in marketing, target market, as well as payment technique.
3. Arrange Catalog
After various documentation and data or information required has been prepared, the next step is to put them in the product catalogs form. Should prepare at least three catalog format.
The first format, print media such as brochures, or flyers printed flier. The contents of this format are generally concise and interesting character as a fisherman. For that, the shape or design is made as attractive as possible.
The second format, electronic media such as compact disk (CD) and web sites. CD capability large enough to store image data that will strengthen your product offerings to the buyer. To be systematic, data compilation done sequentially from the business profiles, business excellence, your products and product photos.
In addition, website is the effective media campaign and has low cost. You do not need to have their own websites to benefit the site. Choose a website that can promote your product for free and have a business community that match your bisnia. Thus increasing the chances of your business.
To complete the preparation of your export business, forward the fourth articles about export promotion strategy.
(source: Jurus Menembus Pasar Ekspor book dan www.ahardiena.web.id)
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