Business Strategies From Famous Brand to Face Crisis Period

2008-2009 was a tough year for business, but for the leading brands of the world seems global crisis is not an obstacle. Leading brands of the world ranging from Coca-Cola, Samsung, McDonald's, and Honda are still able to stand. What are the strategies of famous brands to survive in crisis time? Let's take a look the secrets of famous brands in the world.

Coca-Cola Become Number One Through Local Telecommunications Policy
Worldwide but respect local values. This condition is very aptly describes the current brand was named the best brands in the world, Coca Cola. Although this year was a tough year for food and beverage businesses, including Coca-Cola, but with tricks that trick-telling, this brand successfully defended his fame in the world.

Who has not seen the ads for Coca-Cola Ramadan this year? Ads that appear on local television is funny and cute with a little baby stars are fun. Coca-Cola tried to put its brand as a drink for every situation. This has put the Coca-Cola as the most memorable brand by consumers.

In addition,Coca Cola strategy is trying to attract male consumers with a Diet Coke Coca-Cola zero it looks quite powerful. Coca-Cola Zero has impression of masculine male consumer interest.

IBM Succeed With Green Strategy
PC producers have been blamed for contributing to meet the world's electronic waste. As we know, today the electronic waste is one type of garbage from being debated in the world. Not only because of the growing every day, but also the dangerous nature because the contains materials that are toxic.

With these conditions there seems IBM company began trying to become more environmentally friendly. The company began participating campaigning environmental issues like water and clean air, efficient health system, and the use of public transport to reduce exhaust emissions. These things seem quite successful because of the current IBM was number two leading brands in the world.

No More "Mr.Kind" For Microsoft
For the fist times throughout history, sales of software manufacturer in the world's most famous is decreased. This is considered because Microsoft is not careful and let consumers taken by some of its main rivals. Microsoft steps that are less focused on search engine technology that controlled by Google seems to be a precious lesson for a company that was built by the richest man in the world.

This year Microsoft began campaigning more aggressively. Microsoft began observing the rival and moved to re-take over market share. To beat Google, Microsoft created their own search engine, Bing. Microsoft also launched an ad campaign 'hard line' to beat Apple. These businesses are apparently quite successful because in 2009 this year Microsoft was able to maintain its position in the top three most famous brands in the world.

Several strategies leading companies in the top can be an inspiration for your business in a business planning strategy.(source: www.vibiznews.com)

Business Strategies From Famous Brand to Face Crisis Period